![]() One strategy the Kansas City Health Department has used is leveraging pop culture news, such as Forbes naming Kylie Jenner the youngest self-made billionaire and the unexpected death of Luke Perry from a massive stroke, to talk about health and social justice issues with an otherwise unengaged audience.īeyond traditional health education, social media provides an opportunity to make public health relevant, accessible, and even fun.įor agencies that want to get started or expand their use of social media, the National Association of County and City Health Officials (NACCHO) has created a useful guide, the Social Media Toolkit: A Primer for Local Health Department PIOs and Communications Professionals. “Compared with just a few years ago, we’re seeing more agencies integrating social media into their strategic outreach,” said Andrea Grenadier, a marketing and communications specialist at NACCHO who helped produce the toolkit. Success factors for many of these efforts include tailored messaging for specific audiences, meaningful engagement (not just one-way communications), strategic use of influential messengers, employee engagement, and defined goals and metrics.īeyond traditional health education, social media provides an opportunity to make public health relevant, accessible, and even fun. Health departments use social media to share health messaging, combat misinformation, engage with community members, and advocate to improve community health. Using video, images, humor, and messaging, we join the conversation and give public health a louder voice.” “There are many conversations on social media in which public health should, and even has a responsibility to, participate. “Engaging with our community is top priority, and social media is an essential tool for that,” said Michelle Pekarsky, the department’s public information officer. Many local public health departments are finding success in leveraging social media, particularly Twitter, to engage with audiences that may otherwise be difficult to reach. One agency that has intentionally incorporated social media into its culture is the City of Kansas City, Missouri, Health Department. Social media has changed the way we communicate personally and professionally,and a growing majority of Americans (72%) use social media. Successful organizations have found ways to leverage social media to improve internal and external communications, recruitment, employee engagement, and professional development. ![]() ![]() Without a doubt, social media is now the primary place to share photographs, rant about politics, and connect with high school friends. – Rex Archer, MD, MPH, Director of Health, City of Kansas City, Missouri Health Department ![]() “ If we are really about public health, we have to go where the people are, and they are in the communities on their phones.” ![]()
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